Guide to the U.S. Game Day Experience - Fan Experience & Engagement Best Practices & Inspirations

Around the world, sports properties are constantly seeking innovative ways to elevate the game day experience—transforming each match, race, or event into something far more than just a competition. From immersive fan zones and live music to augmented reality activations and local food showcases, teams and venues are reimagining how fans engage with their favorite athletes and brands.

The goal is simple: create unforgettable memories, deepen emotional connections, and keep fans coming back. Whether it’s enhancing digital ticketing, integrating social storytelling, or delivering personalized hospitality, the global sports landscape is in a constant state of reinvention—fueled by the shared desire to wow fans at every touchpoint.

Across the United States, many leading sports and entertainment properties set a high bar for creativity, engagement, and fan-first thinking. From NFL tailgates to NBA pregame experiences and college football Saturdays, the U.S. game day model offers incredible inspiration for properties worldwide looking to push boundaries and adopt best-in-class practices.

To thank our supporters and followers, Gainor Sports is offering a free Guide to the U.S. Game Day Experience below —packed with industry best practices to help you spark new ideas and elevate your own events. Access the report below.